Travel & hospitality

    Travel journey orchestration.
    At scale, on WhatsApp.

    FCB enables travel companies to execute, structure and manage key processes — booking, modifications, support — directly on WhatsApp, with full integration to existing systems.

    Where travel operations break down

    Uncontrolled demand peaks

    During peak season or exceptional events, contact centres are overwhelmed. Teams manually handle repetitive requests. Response times grow. Conversion drops.

    Abandoned bookings

    Fragmented processes, late responses, lack of follow-up. Every friction point generates lost revenue.

    Scattered communication

    Email, phone, client portal. Exchanges are dispersed, hard to trace and difficult to manage.

    Two high-impact operational perimeters

    Booking & conversion

    Revenue operations
    • Automatic qualification based on business rules
    • Intelligent routing to automated processing or agent
    • Defined thresholds for automatic validation
    • Real-time integration with GDS and CRM systems
    • Structured conversion funnel tracking

    We transform bookings into a structured, measurable and optimisable digital process.

    Support & modifications

    Operational continuity
    • Automated handling of simple modifications
    • Smooth escalation to human agent with full context
    • Proactive notifications on changes
    • Audit log and exchange traceability
    • Peak absorption without increasing headcount

    Support becomes a controlled, traceable process driven by performance.

    Observed across live deployments

    Why WhatsApp as the engagement layer

    Across our live travel deployments, WhatsApp consistently delivers the highest adoption, fastest completion rates and strongest operational impact.

    Unmatched engagement
    90%+

    Average message open rate across live deployments

    Frictionless document capture
    2x

    Completion rate vs traditional web forms

    Customer-preferred messaging
    70%

    Of travellers prefer messaging over phone calls

    Mass consumer adoption
    2+ Billion

    Monthly active users worldwide

    Enterprise-grade security
    E2E Encrypted

    By default for all conversations

    Secure, traceable channel suited for asynchronous interactions.

    Today, WhatsApp drives the highest adoption across our live travel deployments.

    WhatsApp is the channel. FCB is the operational engine that turns it into measurable performance.

    Reference use case — Booking management reimagined

    Initiation via WhatsApp
    Structured traveller data collection
    Real-time availability verification
    GDS, CRM and billing integration
    Automatic triage based on business rules
    Proactive notifications through to confirmation

    This is not a marketing chatbot.

    It is operational infrastructure for travel.

    Structured execution of booking and support workflows
    Deep integration with business systems
    Compliant data capture and validation
    Audit log and governance
    KPI-driven management

    We do not deploy a chat interface. We operate travel processes at scale.

    Measurable operational results

    +62%

    Conversion rate

    -50%

    Operational costs

    +22%

    Customer engagement

    -50%

    Inbound calls related to tracking and modifications

    -40%

    Average handling time for simple requests

    +35%

    Booking completion rate